Viewers don’t just watch YouTube to be entertained, learn something new, or make decisions, they come to YouTube with purpose. Be it brand building or driving performance, with YouTube, you no longer ...

On Wednesday, May 13 at 5:30pm ET, YouTube will return to Lincoln Center for Brandcast, our annual Upfront presentation and red carpet pre-show. YouTube CEO Neal Mohan, YouTube CBO Mary Ellen Coe, and ...

The world has faced its share of challenges in 2020. Despite the ups and down, many have turned to gaming on YouTube as a way to find connection, entertainment, and to share moments with friends and ...

So far this year, there have been more than 25 billion views of videos with “unboxing” in the title.¹ Sure, you know you ordered something online and followed the tracking information every step of ...

More people are choosing to experience YouTube on the big screen with friends and family. In fact, according to Nielsen, YouTube reached over 135 million people on connected TVs in the U.S. in ...

We recently reached 125 million YouTube Music and Premium subscribers globally, including trials. To celebrate this milestone, Lyor Cohen, Global Head of Music, shared our vision for fans and artists.

In the two decades since YouTube launched, it has reshaped entertainment and opportunity. This is especially true in Europe, where creators are building businesses, shaping culture, and making a ...

Welcome to the latest installment of our Innovation Series, a behind-the-scenes look at how the YouTube features find their way to your screen, as told by the people who create them. Music is the ...

Celebrating creators is one of our favorite things to do at YouTube — and for 10 years, we have recognized those that have grown their audience and built a platform for themselves by honoring them ...

Explore the latest company news, creator and artist profiles, culture and trends analyses, and behind-the-scenes insights on the YouTube Official Blog.

Great news for the creator community in Armenia: the YouTube Partner Program is now live. Creators in Armenia can monetize their content and join the global community of more than 3 million who have ...

For many creators, YouTube isn’t just a place to upload and comment on videos, it’s a community and home base. That’s why today we’re introducing handles, a new way for people to easily find and ...