YouTube: The Most Valuable Attention In Media That Brands Are Missing

YouTube now captures the most valuable attention in media, but most brands lack a true YouTube strategy. Here’s how to win ...
adexchanger

Can Attention Metrics Prevent Another YouTube TrueView Scandal?

Advertisers have cause to question the video inventory they’re buying. A recent report by Adalytics claimed brands are paying premium prices for YouTube TrueView ads that mostly appear on less ...
adexchanger

Attention Vendors Team Up To Crack The YouTube Measurement Code

YouTube and connected TV are hot media channels, but they’re also among the ad market’s most impenetrable black boxes. Making matters more complicated for marketers is that viewers are increasingly ...
Android Police

YouTube Shorts broke my attention span. Here's how I got it back

Anu is a Features author at Android Police. You'll find her writing in-depth pieces about automation tools, productivity apps, and explainers. Before joining AP, she used to write for prominent tech ...
exchangewire.com

Playground xyz’s Solution on YouTube Makes it Easy for Brands to PinPoint Efficiency Hurdles & Drive Attention in Real-Time

Attention measurement and optimisation provider, Playground xyz Attention Intelligence Solution (AIP) announced today (July 24th, 2023), its actionable attention solution on YouTube, as well as ...
ExchangeWire

Silverpush & Epitaph Release Attention Study with Lumen Research to Prove Performance of YouTube & Context

We believe in the power of context for YouTube advertising and our clients have seen great results across the funnel from it,” says Scott Stewart, executive vice president at Epitaph Group. “Now, by ...