An innovative idea can go a long way toward creating a successful small business. But ultimately, a company can't be profitable unless it can convince consumers to try its products. The Internet is a ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Think about how businesses used to market products--purchasing ads in newspapers and magazines, placing signs around the store, having salespeople go door to door. While those activities still happen, ...