ITV’s irritating in-play adverts spoilt France v England humdinger

The first thing to say is that rugby union needs money and attention. The second thing to say is that ITV needs money from ...
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Fans blast ITV for showing mid-match adverts during Six Nations opener between France and Ireland

ITV's mid-game Six Nations adverts idea is a money-grabbing, dumbed-down disgrace. And this is why it's all the BBC's fault, writes JONATHAN McEVOY Furious rugby fans have hit out at ITV for showing a ...
The New York Times

ITV uses in-game adverts during Six Nations in UK first

ITV became the first British network to show in-game adverts during a sporting event in Thursday’s Six Nations game between France and Ireland. Adverts are regularly shown during half-time in sports ...
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Mid-match adverts are coming to World Cup as ITV get the go-ahead for water break split-screen ads

World Cup coverage on ITV this summer is set to feature mid-match adverts, risking fury from fans watching the tournament. The heat in the US means there will be water breaks in the middle of each ...
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ITV plans to show mid-match adverts during Six Nations and same could happen for Champions League

The broadcaster, which kicks off its coverage tomorrow night with Ireland's visit to holders France, will plug products twice in each half of the historic tournament in what is being viewed as a UK ...