Marketing automation isn't a set-it-and-forget-it discipline for B2B marketers. Companies struggle to perfect their craft, but generally witness speedy return on investment.

In my years as a marketing automation consultant, I’ve seen the same mistakes made by B2B companies as they implement and use their chosen software. Here are six common mistakes organisations make and ...

B2B marketers largely adopt marketing automation throughout their leads process. According to a recent Regalix study, 79 percent of global B2B marketers are implementing marketing automation. Another ...

Portland, Oregon, March 06, 2025 (GLOBE NEWSWIRE) -- Act-On Software, a marketing automation leader, in partnership with Ascend2, releases " The State of B2B Marketing Automation 2025." This ...

At its core, B2B marketing automation involves the utilization of cutting-edge software and technology to automate the repetitive aspects of marketing campaigns.

First off, what is marketing automation? According to Techopedia, “Marketing automation is the use of software and Web-based services to execute, manage and automate marketing tasks and processes.

Choosing a Marketing Automation Platform B2B marketers have a wide variety of choices when it comes to selecting a marketing automation platform. Understanding your current marketing processes ...

Learn how to implement B2B marketing automation to effectively streamline your marketing efforts, save time, and keep your teams in sync.

With this increase in automated marketing software being implemented, marketing companies have discovered new and innovative strategies to make the most out of marketing automation this year.

PORTLAND, Ore.--(BUSINESS WIRE)--#AdaptiveJourneys--Act-On Software, the leading provider of adaptive marketing automation for fast-growing businesses, today shared findings from the State of B2B ...