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This new agency has AI agents in its sales and creative departments and will also build AI agents for clients.

Media buyers and sellers predict the most impactful measurement changes in this year's upfront, and what's still missing in ...

Rick Orrick of Work Editorial is Editor of the Year at the 2025 Creativity Awards.

BBDO New York puts a fun spin on nostalgia to target people over 30 for the brand’s Rapid Wrinkle Repair Serum.

Jerret West talks targeting, how Roblox decides when to leverage cultural moments and the likelihood it will pursue a movie a la Minecraft.

Butterflies' from the AI startup imagines the potential benefits of AI education through an Indigenous lens ...

Marketing hiring shows a slight slowdown even as major brands such as OpenAI and Taco Bell recruit for top roles.

The Walmart sibling is repositioning its retail media offering as a “retail experience network.” ...

Consumers will remember and reward brands that stay visible, invest in core strength and lead with authentic values.

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