When you understand how buyers make purchasing decisions now, you can develop content that helps your company stand out before and during their research phase.

Explore how hidden buyers shape B2B purchase decisions and how PR, content, and brand-building efforts can earn their crucial approval.

Instead of heading straight to search engines or downloading content, buyers are now turning to AI for vendor comparisons, ...

The networking site’s move into creator-led shows isn’t just another content initiative – it’s a response to a fundamental ...

Opinions expressed are those of the author. The signs are subtle but costly: Email open rates are slipping, ad engagement is inconsistent and buying journeys stall without warning. Welcome to B2B ...

Overall, over a quarter of B2B marketers describe their latest purchase journey as “very frustrating or difficult”. Common ...

Aleran’s GenAI tool helps simplify B2B sales, but with some features still developing, buyers remain wary of trusting AI with complex decisions.

The B2B buyer experience is more complex than ever before. But in some ways, it’s never been easier to be a marketer. We can automate social media posts, ad campaigns, content initiatives and other ...

B2B buyers have changed - but has sales and marketing kept up? I believe the answer is no - and an AI hail mary isn't going to fix this. There's a better way to engage informed buyers. For the first ...

The sheer number of decision-makers involved in many B2B purchases can slow sales to a never-ending repeat of one-step-forward-two-steps-back. The B2B buying journey is nothing like most consumer ...

B2B Edition Buyer Portal, available globally for single and multi-storefronts with localized buyer experiences including language, content, pricing and promotions, is now offered both out-of-the ...

While B2B buyers strategically browse social media discussions during their research, web search remains a top source of information.