Forbes

Are Big Data, Predictive Analytics And Social Media Getting In The Way Of Basic Marketing?

I recently purchased an accessory for a phone that required assembly instructions. Unfortunately, the English instructions were unintelligible—incorrect grammar, missing words, sentence fragments, etc ...
Forbes

Don’t Forget The Basics: Why Simple Marketing Works Best

The marketing industry is always shifting. From traditional television advertising to ad-supported streaming services, the rise of Facebook to the domination of TikTok, and celebrity endorsements to ...