"The Weeknd: Open Hearts", an immersive music experience available exclusively on Apple Vision Pro has debuted, along with a premiere date for the Concert for One series. In Open Hearts, viewers follow The Weeknd on a journey through a surreal cityscape.

Vision Pro users know that immersive video is one of the platform’s strengths, but content has been relatively scarce. Apple is reportedly working on a big project to change that: upgrading a popular sports stadium with the tech necessary for live ...

Apple is rolling out a new slate of Vision Pro content, amongst the first shot with Blackmagic’s URSA Cine Immersive camera and edited in DaVinci Resolve Studio on Mac. Credit where credit is due, Apple is not letting weak sales and general indifference ...

The Blackmagic URSA Cine Immersive camera for Apple Vision Pro content was made available for pre-order, with shipments to customers expected in early 2025. Here's what it can do, and who it's for. Originally announced in June 2024, the device was hailed ...

A.R. Rahman, the two-time Oscar-winning Indian composer behind “Slumdog Millionaire” and “127 Hours,” is launching ARR Immersive, an app bringing his decade of immersive storytelling work to Apple Vision Pro on July 22. The app draws on Rahman’s ...