This quote is widely attributed to Henry J. Kaiser, the son of German immigrants who became the millionaire head of a vast industrial empire. It’s also probably the simplest, clearest explanation of a ...

Value propositions and positioning statements are part of marketing strategies designed to differentiate companies from their competitors. A company's value proposition describes the benefits of its ...

When buyer needs and seller solutions are in perfect alignment, magic happens. But getting there requires navigating a path of clear communication, accurate perception and the fulfillment of a brand ...

Today's employees are more open to exploring other opportunities than ever before. To combat this, employers must market themselves to both potential hires and current employees. An employee value ...