Introduction: The Psychology Behind Consumer Behavior Every day, we make countless decisions—what to eat, what to buy, and ...

Amid growing economic uncertainty, U.S. consumer confidence took a sharp hit in March, falling to its lowest level in over a year as Americans grew increasingly pessimistic about the economy ...

We're seeing the uncertainty coming in. Um but I don't know that the confidence numbers have been all that helpful in understanding the consumer. I mean, we're still up off the lows of the past ...

The whisky industry thrives on a unique interplay of tradition, scarcity, and emotional connection. It is a market where the ...

with the goal of helping consumers to better understand the risks, costs and details of various types of mortgages, credit cards and other financial products. During the housing bubble of the mid ...

Top public relations firms understand that the psychology of brand perception is essential for businesses looking to build ...

At the Sustainability Summit, Cotton Incorporated shared survey data showing the holes in consumers’ understanding of ...

The rural population, often considered as a homogeneous mass by marketers, is heterogeneous not only by its economic capacity but also by its occupation. The consumption capabilities of these ...