The Department for International Development (DFID) is adopting a new logo - UKaid - because the good work of Britain was going unnoticed abroad as people did not know what the acronym represented.

But the latest headache for Whitehall stationery contractors is a purely strategic one, at the Department for International Development (DfID), which has been rebranded as UKaid. "The name of the ...

‘UKAid’ will prove more recognisable than ‘DfID’ (Department for International Development), today’s white paper shows. “This white paper sets out our plans to do more to show the UK public how ...