The best part of Super Bowl XL earlier this month was not Bad Bunny’s halftime show (although I liked it). It was none of the multi-million-dollar commercials produced by national advertising firms.
UK Credit Union used a Laettner cameo to highlight accounts are for all—except Laettner. Ad shot in Laettner’s high school gym in Buffalo and ran in Lexington during Super Bowl. Ad drove 400,000 ...