More than 90% of digital display dollars in the U.S. will be transacted programmatically in 2023, according to eMarketer estimates. What is programmatic advertising? The use of automated technology ...

Some contractors seem to resent manufacturer trade press advertising. They think the funds should be directed into consumer advertising to build brand awareness to benefit a manufacturer’s contractor ...

TSNN decided to start off 2014 with one of the most popular blog posts from last year. Enjoy! We love Mike's work! Looking for statistical justification that trade shows are a great marketing medium?

VENTURA, Calif.--(BUSINESS WIRE)--Today, The Trade Desk’s Ventura, the platform built for a fairer and more transparent streaming ecosystem, takes the next step in its vision to optimize programmatic ...