Embracing agent-led automation aims to bring linear TV and digital under one roof while preserving flexibility for ...
Agentic AI takes over ad buying at Warner Bros. Discovery with AWS. Autonomous agents handle planning, optimization, and ...
The advertising industry is full of noise about AI making buy-side and sell-side processes more efficient. That framing is convenient, but it misses a broader point. Speed and effectiveness are easy ...
This week brought a number of alignment moves across the global ad and AI landscapes from new retail standards to strategic platform partnerships. In today’s MadTech Daily, we discuss ITV launching ...
In this MadTech Sketch, Ciaran O'Kane outlines fundamental changes across the ad tech stack, amounting to the unbundling of core elements across the supply chain. The dog days of Summer are over.
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Google’s ad tech monopoly remedies trial begins
A trial many expected to fizzle has delivered a bombshell: Judge Leonie Brinkema ruled Google illegally monopolized digital advertising, setting up a remedies phase that could force major changes to ...
TAMPA, FLORIDA / ACCESS Newswire / October 29, 2025 / Specificity (OTCID:SPTY), the leader in precision digital marketing, today announced it has signed a Letter of Intent (LOI) with New Zealand-based ...
The latest chapter in the Department of Justice’s antitrust case against Google’s ad tech empire wrapped on Friday (Oct. 3). Over the past two weeks, both sides — the DOJ and Google — laid out their ...
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