Strategic marketing planning comes first when you're creating your marketing plan. It deals with the direction of your business growth in relation to your competition and the brand image necessary to ...

In simple terms, a strategy is a plan for reaching a specific goal, while a tactic is the means you use to reach the goal. In business, a strategy is a broad goal, such as increasing sales or market ...

It’s always been an issue—those who look at IT architecture as something that exists to serve a single application or small systems domain. These days many organizations fail to select a cloud ...

Decisions reacting to a crisis can have strategic implications. There's a balancing act executives must perform during the COVID-19 crisis so as not to lose sight of long-term goals when fighting for ...

HR often begins with tactical tasks like payroll, hiring and compliance – essential processes for any company. However, as a business grows, so does HR's role. Scaling teams, retaining talent and ...