Yes, you probably do. At least, if you want customized questionnaires in order to grasp your audience’s needs and priorities or to intercept leads and prospect customers. A software for survey design ...

Data from mixed-mode questions are hard, if not impossible, to interpret accurately. The first part of this article will give an example of a mixed-mode question and an analysis of how to interpret ...

Survey research is an important form of scientific inquiry1 that merits rigorous design and analysis.2 The aim of a survey is to gather reliable and unbiased data from a representative sample of ...

Current thinking and writing on the subject of designing surveys to make the questions most conducive to accurate, useful answers and better quality data. To make accurate measurements in market ...

The survey was conducted by telephone with a national sample of adults (18 years of age or older) living in all 50 U.S. states and the District of Columbia. The results reported here are based on ...

One possible explanation for the variability in estimates across the different nonprobability samples is the range of methods that online sample vendors employ. They differ on recruitment, weighting ...

The workshop is intended for government officials who would benefit from the knowledge of the concepts, principles, and methods used design to business surveys which are subsequently used to compile ...

Current thinking and writing on the subject of designing surveys to make the questions most conducive to accurate, useful answers and better quality data. To make accurate measurements in market ...