Because you love your case studies, but many of your prospects find them to be boring and irrelevant, not differentiating and not compelling. All of us in B2B business development find that difficult ...

The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble Almost any company can profitably market with case studies. And while case studies ...

In this episode of the Marketing Smarts podcast, we talk with business adviser and author Bob Wiesner about how to create stronger B2B case studies. Bob shares why case studies are important, what we ...

When you study business at Case Western Reserve University, you’re not just reading case studies in the classroom. You will put the concepts into practice with a real-life consulting project. In the ...

This course portfolio describes an upper division Pathophysiology of Disease course focused on case study problem solving. Each selected disease was presented with at least one case study in class.