Sprite returns as the league's official soft drink and will be a part of some of the NBA's biggest global events.

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. The NBA has again teamed with The Coca-Cola Company, ...

Sprite said “Obey Your Thirst.” America listened. The lemon-lime beverage is now the nation’s third-favorite soft drink, surpassing Pepsi for the first time last year. Only Coca-Cola and Dr Pepper ...

If you were asked what the difference is between Sprite and 7UP, you'd hesitate, right? At first glance (or, sip, rather), you'd probably focus more on their similarities. Both products are clear, ...

Sprite is introducing its coldest flavor yet just as temperatures are heating up. Earlier this week, the Coca-Cola Company announced that they are debuting a new seasonal flavor, Sprite Chill, that is ...

NEW YORK - The National Basketball Association and The Coca-Cola Company (NYSE:KO) announced today that Sprite will return as the league’s official global soft drink partner, according to a press ...

LeBron James has had limited edition shoes and even a limited edition gum, and now he'll have his own limited edition drink. Sprite announced on Wednesday that it would be releasing Sprite 6 Mix by ...