Add Yahoo as a preferred source to see more of our stories on Google. If it feels like every drink in the grocery aisle is promising to hydrate better than the last, you’re not wrong. Between ...

Add Yahoo as a preferred source to see more of our stories on Google. The rumors are true! Powerade is getting a new subline. Months ago, whispers of what was to come from the Coca-Cola brand sports ...

NEW YORK -- Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo's Gatorade last year. The ingredient, brominated vegetable oil, had been ...

Are you team Gatorade or Powerade? Now owned by PepsiCo, Gatorade may have been the first electrolyte-packed sports drink to rush out of the gates in 1965. But Powerade -- the Coca-Cola Company's ...

Forbes contributors publish independent expert analyses and insights. Tim Casey is a reporter who covers basketball and sports business. Since the Coca-Cola Co. launched Powerade in the late 1980s, ...

Your heart rate is up, sweat beading down your temples. When you take a moment to catch your breath from an intense workout, what drink do you reach for? From Gatorade to Powerade, just about every ...

Powerade is returning to the NIL space for its third consecutive year ahead of the 2025 season. The sports drink has inked NIL agreements with LSU quarterback Garrett Nussmeier, Arizona State ...

Creator data provider DAIVID and Kinetiq, the leading AI-powered platform for global media and marketing intelligence, today ...

With hundreds of thousands of fans watching in the stands, and millions more at home, it truly takes more to be a college football player in today’s landscape of the sport. That’s why Powerade ...