Somersby ambassador Yeonjun delighted fans with a two-song performance and greeting the crowd during the event. SOMERSBY kept things light and refreshingly uncomplicated as the Somersby Light pop-up ...

The new Somersby Zero range includes two flavours. Credit: Carlsberg Group. Danish brewing major Carlsberg Group has introduced what it says is the “first” alcohol-free cider containing no sugar and ...

The Somersby experience paired interactive pickleball fun with tastings of the new Somersby Light. SOMERSBY has introduced Somersby Light – a crisp, refreshing new cider option with 44% less sugar and ...

Creative change agency Born Ugly today unveils its latest collaboration with Carlsberg group, delivering a global visual identity refresh of the Somersby brand. The refresh of Somersby aims to deliver ...

Cider is made of apples so it seems fitting that Somersby, the cider brand produced by Danish brewer Carlsberg, taps up the tech company Apple for an ad that is delighting viewers on YouTube. In a ...

Somersby has leaned further into its “No-nonsense” positioning with the launch of Somersby Light, a lower sugar cider designed for lighter, more effortless social moments, capped off with a fan ...

If there were a marketing-by-numbers guide to creating a campaign that resonates with Gen Z in Asia, it would almost certainly include a K-pop idol. For fruit-flavoured alcoholic drinks brand Somersby ...

Somersby, the Carlsberg Group owned cider brand, is adopting a social-first approach with “entertaining” creative that targets Gen Z drinkers in the competitive cider category having seen sales fall.

Somersby has launched a campaign in partnership with Uncle Grey Agency, Copenhagen and adapted by TBWA\Melbourne for the Australian audience, called ‘Isn’t that wonderful’. Rolling out through ...

Cider brand Somersby has rolled out a digital and social media platforms to connect with cider fans in Singapore.The ‘Awkward Apple Dance’ is filmed with real people dancing on the streets of ...