If you have a website for your business and you’re wondering how well your ads are reaching prospective customers, you’ll probably want to be able to measure that to make sure that the money you’ve ...

Until about a month ago, shoppers on Dell’s website looking for a new laptop could log in using their Facebook credentials to avoid creating a new username and password. That option is now gone. Dell ...

YouTube remains the most popular, but adults are increasingly using Instagram, TikTok, WhatsApp and Reddit. Use of some platforms varies by age, gender, and race and ethnicity.

For legal and recordkeeping compliance, understanding and capturing metadata of your organization's online presence is essential. Metadata, in the context of websites and social media activity, is a ...

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For the first time, TikTok had surpassed Facebook and Google as the most popular destination on the internet, according to a technology firm that tracks online activity. In an analysis of web traffic ...

Social media platforms profit mainly from ads, influencing global ad spend. A sizable user base enables precise ad targeting, boosting ad effectiveness. Investing in platforms with a network effect ...

Washington — The Supreme Court heard arguments Monday in a pair of social media cases that could transform online speech. The two cases concern disputes over Republican-backed laws in Florida and ...

To better understand Americans’ social media use, Pew Research Center surveyed 5,733 U.S. adults from May 19 to Sept. 5, 2023. Ipsos conducted this National Public Opinion Reference Survey (NPORS) for ...