A slogan is a powerful branding device that can capture the minds of consumers and help them associate you with the products they need. The ideal slogan is catchy, intelligent and easy to remember.

It is probably a non-issue that a slogan can advance the marketing and advertising efforts of your business. Yet, a slogan is one of those vague advertising concepts that can have different purposes.

A slogan has to be catchy, memorable, and clever—so what happens when a company's tagline turns out to be outdated, insulting, or downright terrible? Slogans and ad campaigns can be make-or-break for ...

Campaign slogans may seem simple-minded, but they can reveal a campaign strategy. Barack Obama’s new slogan is “Forward.” Mitt Romney’s slogan is “Believe in America.” Let’s examine the reasoning that ...

Most marketers strive to differentiate themselves from their competitors with solid branding. So what exactly is branding and how long has it been around? You could argue branding started out hundreds ...

The city of Dallas is telling the rest of the country that "big things happen here." Mayor Mike Rawlings and the Dallas Convention & Visitors Bureau unveiled a new logo and slogan Friday after eight ...

BALTIMORE (WJZ) -- Seeing green. The numbers are out from the Star Spangled Spectacular and the bicentennial celebration and Baltimore scored big. Marcus Washington has the amount and a new title for ...

The Olympics sees roughly 200 teams from sovereign governments all over the world competing in several different sports with thousands of competitors to put on one of the greatest sporting spectacles ...

KitKat has launched an international campaign inviting fans to create a new slogan for the iconic snack, according to a press release emailed to Marketing Dive. The campaign comes as the brand ...