For businesses already leveraging Salesforce, data is the lifeblood. It fuels customer relationships, drives sales techniques and informs critical decision making. However, as businesses evolve, merge ...

For most of its life inside the enterprise, Salesforce was treated as "just" a critical application, a powerful CRM that needed strong profiles, roles, ...

Forbes contributors publish independent expert analyses and insights. Peter Cohan, a Boston-based senior contributor, covers stocks. Before launching artificial intelligence agents, businesses want ...