Friendship bracelets? Silly Bandz? Those are SO yesterday. This year's hot trend with the elementary school set is Rainbow Loom bracelets. But you probably already know this if you have a young girl ...

Sharon Lighton, the owner of Anana Gifts, sells kits for children to make rubber band bracelets, which are a very popular trend right now. She has bought 14.7 million rubber bands to sell at her store ...

This list of friendship bracelet ideas will inspire you to get weaving and braiding. Thankfully, this isn't the bracelet-braiding of the 1990s. Nowadays, TikTok is a trove of cool friendship bracelet ...

ORLANDO, Fla. – The wrists of elementary and middle school students are lined with Rainbow Loom bracelets, but in Central Florida the popular do-it-yourself hobby and the bracelets are sparking ire of ...

A company that sells Rainbow Loom, a toy that transforms colorful rubber bands into intricate bracelets, key chains, rings and accessories, rose from humble beginnings to a profitable pop culture ...