Audience measuring service Rentrak has added its first agency to its client list, bringing Zenith Media into the fold. Zenith says that in moving away from Nielsen’s diary-based service it will be ...

After years of disappointing flicker, the color-television industry at last shows signs of firming up. Besides RCA, which has been the only major manufacturer in the field since 1956, General Electric ...

Zenith Media USA, a unit of Publicis Groupe SA, announced a major restructuring of its buying operations on Friday. The reorganization reflects the development from traditional broadcast and cable ...