(By Rick Fink) If you’re a seasoned writer, you may not agree with this. However, if you are an untrained media rep or a new rep, writing a basic ad can be frightening and hard. Writing a good ad is ...

As marketers increasingly seek fast, data-driven results, Audacy is making the case for patience when it comes to measuring audio advertising. The broadcaster’s insights division emphasized that much ...

The Library of American Broadcasting has announced the opening of a new virtual exhibit that honors the long history of broadcast jingles. The exhibit, titled “The Lost Art of Jingle Writing,” is ...

Groups backing Vice President Kamala Harris have reserved $332 million worth of airtime. Just about $194 million in ads will come from groups backing former President Donald J. Trump. By Theodore ...