The deep metallic crystalline pearled purple paint is hardly the only flashy color on offer on the G87 M2, or even in the ...

Much like the McLaren P1 owned by former baseball pitcher C.J. Wilson, this Senna is finished with a ‘chameleon’, color-shifting paint that has hues of blue, purple, gold, and orange.

If you're eyeing a new car, the colors yellow, orange, purple, red, and green depreciate the lowest, while brown vehicles lose their value 1.2 times faster than the average.

About one-third of our Sonic buyers say a cool paint job is an "extremely important" factor in their decision. Chevy is being just as creative when it comes to its smaller car, Spark.

The chameleon paint, produced by a company called House of Color, doesn't come cheap -- selling for $502 a quart. Ramos' body shop is one of the few in the area doing the custom chameleon painting.

The i Vision Dee car has 240 separate color cells that can change individually. In one moment, the prototype was a light green shade, then dark purple, then red with white racing stripes.

In case you missed the news, we'll remind you that L.A. Angels of Anaheim pitcher C.J. Wilson got himself a gorgeous McLaren P1 hypercar, which he sent straight to the custom shop for some proper ...

1977 Toyota Celica With An S2000 Engine Swap And Midnight Purple III Paint Is Just Right This wild build combines three different iconic Japanese automotive pieces of history into one stunning ...

By Joseph White LAS VEGAS (Reuters) – BMW AG has unveiled a prototype for a car that talks like a human being, changes colors to suit the driver’s mood and has no screens on its dashboard.