Puma reported ⁠an operating ⁠loss before ⁠interest ​and tax of 357.2 million ​euros ($422.14 ⁠million) for 2025, which ...

German sportswear maker Puma on Thursday reported a loss in its fourth quarter amid weak sales. The firm also issued a fiscal ...

The German sportswear company recorded the company's worst loss ever in absolute terms, even as it firmed up plans for its ...

Recently, Puma x Swarovski unveiled a sportswear line that seamlessly marries Puma's renowned minimalist aesthetic with the precision-crafted crystals of Swarovski. The collaboration is a blend of ...

The deal builds on Anta's efforts to expand its foothold outside of China, where it has faced growing competition from the ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Puma is in the midst of ramping up its marketing ...

German sneaker maker Puma plans to bring in a Chinese sportswear maker as its top shareholder in a $1.8 billion deal. The agreement gives China-based Anta Sports Products—a top global rival to Nike—a ...

PUMA and Nipsey Hussle’s The Marathon Clothing (TMC) have extended their long-term partnership for two new collections. PUMA and TMC first partnered for their debut collection in 2019 and have since ...

Sportswear giant Puma is terminating its sponsorship agreement with Israel’s national football team. The German firm insisted the decision to cut ties was made long before Hamas’s October 7 attack and ...