A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Entering the back half of July, many retailers have shifted their back-to-school strategies into high gear, hoping to drive young shoppers and their parents into stores. Consumers are expected to ...

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Navigating holiday retail pricing strategies during times of economic uncertainty requires a delicate balance between reacting to market conditions and maintaining profitability. As we approach a ...

Many marketers are facing unprecedented challenges due to the current high-inflation environment. As with any crisis, it is important for companies to understand how their consumers will likely behave ...

A go-to-market (GTM) strategy is an action plan specifying how a company will reach target customers and achieve a competitive advantage. The essence of a GTM strategy is to provide… A go-to-market ...

Opinions expressed by Entrepreneur contributors are their own. “Never ask for anything, and especially from those who are stronger than you. They’ll make the offer themselves, and give it of their own ...

Lisa Apolinski is a professional speaker, blogger, and digital strategist. With her company, 3DogWrite.com, she works with event managers to get their message to attendees, particularly through ...