Learn best practices to write compelling product launch press releases—and view curated real-world examples published by Business Wire clients. Tips for How to Write a Great Product Launch Press ...

Launching a new device, like a much-anticipated smartphone, is a massive undertaking. While many consumers see stylish marketing and ad campaigns in the months and weeks leading up to the launch date, ...

Even the most well-funded, insight-driven product launches can hit a wall once shoppers reach the shelf. A lack of coordination in marketing and visibility, such as launching marketing before the ...