Products go through what sales and marketing people refer to as life cycles -- recognizable patterns in sales often termed the growth, maturity and decline phases. In the growth phase, there is an ...

Advertising helps to make consumers aware of a product and aims to build preference for that product over its competitors. If advertising succeeds in those two tasks, consumers will choose the ...

Pangram reports that AI in product marketing raises consumer trust issues, particularly for luxury and socially responsible ...

October 6, 2005 Product Placement is set to be on the agenda of many advertising and marketing discussions over the next few months thanks to the release of a new report detailing extraordinary growth ...

Amazon is simplifying its ad products by bringing everything under one umbrella called Amazon Advertising. The move won’t change how the products function or how advertising division personnel are ...

Catchy jingles. Pithy slogans. They help tell stories and sell products. But advertising wasn’t always colorful or memorable.

The best and most innovative products don’t win without great branding, advertising, and marketing. You cannot skip over these key elements if you are looking for long-term success. The problem is ...

In marketing, the key to growth is anticipating, even creating, demand for new products—and some of them surpass yesterday’s wildest fantasies. Four-color, full-page advertisements for one such item ...

A new advert from sustainable period care company Grace & Green breaks new ground in this sector. The advert shows a person turning up at work only to find that basic supplies, such as coffee and a ...

Product placement has become so omnipresent in films and TV that we hardly think twice when we see it. But what happens if the film or show misrepresents the product? On the NYT's Freakonomics blog, ...

February 16, 2005 Nobody is surprised anymore that movies and TV programs seek payment for allowing brands to make appearances in programs. Just as journalistic war reporting has become ‘embedded’ ...