I’ve had the pleasure of working at multiple startups of varying sizes. One consistent challenge I’ve seen is the pivot from being a sales-led organization to becoming product-led. Many startups ...

There’s been a major shift in the market in the past 5-10 years where buyers of all kinds want far more control over what they spend and how they buy, the ways in which they make those spending ...

Product-led growth (PLG) is a strategy where a company relies on its product to attract, engage, and retain customers. Product-led growth (PLG) is a strategy under which a company focusses on using ...

As an investor and a recent product manager, I have encountered many companies that failed and some that succeeded at their product-led growth (PLG) efforts. The PLG journey is never easy, but it can ...

Product-led growth is one of the most commonly discussed topics in the startup world as the market cap of public companies utilizing the growth tactic skyrocketed in recent years. It’s no different in ...

Do you miss product management now that you’ve evolved out of doing everything as an entrepreneur? Me too. I don’t miss the meetings about products or mockups or the reviews; I miss the thrill of ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...

The brokerage house CLSA has initiated coverage on Ather Energy with an ‘Outperform’ rating and a target price of Rs 1,450, implying a potential upside of about 57% from the stock’s current level.