Priceline has rebuilt its AI travel assistant, Penny, so a traveler can compare destinations and move toward booking inside ...

Priceline’s AI travel assistant Penny now builds bookable itineraries with an interactive map, privacy controls, and ...

Priceline today introduced the next generation of Penny, its AI-powered travel assistant and one of the most advanced AI booking experiences in travel. Agentic by design, Penny has the ability to ...

Add Yahoo as a preferred source to see more of our stories on Google. This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing ...

Penny uses advanced models and technology to compare travel options and book trips interactively.

Add Yahoo as a preferred source to see more of our stories on Google. The new feature will include more than 80,000 activities in more than 100 countries. Craig Moore/Getty Images Priceline is now ...

For months, headlines have warned rising travel costs are putting vacations under pressure. Families are adjusting budgets. Trips are being reconsidered. Nearly half of Americans say a summer vacation ...

Priceline Group (PCLN) is paying dearly for the chance to make restaurant reservations for customers. The company announced on Friday that it's spending $2.6 billion in cash for OpenTable (OPEN), a ...

Priceline.com has done a great job of rebuilding. Now, analysts say, it has to expand. Travel Web sites have thrived this year, demonstrated in high stock prices and favorable financial results.

At first glance, the reverse split might seem like a natural move in response to market conditions during the tech bust. By late 2000, Priceline's stock price had fallen from above $100 per share to ...

Priceline.com has done a great job of rebuilding. Now, analysts say, it has to expand. Travel Web sites have thrived this year, demonstrated in high stock prices and favorable financial results.