Add Yahoo as a preferred source to see more of our stories on Google. If it feels like every drink in the grocery aisle is promising to hydrate better than the last, you’re not wrong. Between ...

NEW YORK -- Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo's Gatorade last year. The ingredient, brominated vegetable oil, had been ...

Are you team Gatorade or Powerade? Now owned by PepsiCo, Gatorade may have been the first electrolyte-packed sports drink to rush out of the gates in 1965. But Powerade -- the Coca-Cola Company's ...

Powerade, The Coca-Cola Company’s iconic sports hydration brand, made its debut in India at one of the world’s most significant sporting events, the ICC Men’s T20 World Cup. Powerade’s presence as the ...

Powerade is returning to the NIL space for its third consecutive year ahead of the 2025 season. The sports drink has inked NIL agreements with LSU quarterback Garrett Nussmeier, Arizona State ...

Add Yahoo as a preferred source to see more of our stories on Google. The rumors are true! Powerade is getting a new subline. Months ago, whispers of what was to come from the Coca-Cola brand sports ...

As Powerade continues to grow under the BodyArmor Sports Nutrition (BASN) umbrella, they’re now entering the enhanced water sector. Powerade Power Water was launched on Wednesday, a new ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Powerade today (Feb. 25) launches the latest extension ...

May 4, 2014 (NEW YORK) -- Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo's Gatorade last year. The ingredient, brominated vegetable ...

Your heart rate is up, sweat beading down your temples. When you take a moment to catch your breath from an intense workout, what drink do you reach for? From Gatorade to Powerade, just about every ...

A controversial ingredient, brominated vegetable oil, is being removed from some Powerade sports drinks. (AP Photo/Jon Elswick, File) NEW YORK (AP) -- Coca-Cola is dropping a controversial ingredient ...