Add Yahoo as a preferred source to see more of our stories on Google. If it feels like every drink in the grocery aisle is promising to hydrate better than the last, you’re not wrong. Between ...

The Coca-Cola Company is taking its sports drink brand Powerade outside of sports drinks with the launch of a functional waters range with Powerade Power Water. It marks the first product innovation ...

NEW YORK -- Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo's Gatorade last year. The ingredient, brominated vegetable oil, had been ...

The rumors are true! Powerade is getting a new subline. Months ago, whispers of what was to come from the Coca-Cola brand sports drink and electrolyte-enhanced beverage began circulating online. While ...

Ah, Powerade. The off-brand Gatorade of McDonald’s soda fountain machines. The blue elixir that also comes in other flavors besides blue, which I don’t care to acknowledge. The sports Kool-Aid of our ...

Powerade, The Coca-Cola Company’s iconic sports hydration brand, made its debut in India at one of the world’s most significant sporting events, the ICC Men’s T20 World Cup. Powerade’s presence as the ...

Powerade is embracing a social-first strategy to support the launch of its limited-edition Xtra Sour line extension, according to information shared with Marketing Dive. The Coca-Cola brand is ...

Powerade is returning to the NIL space for its third consecutive year ahead of the 2025 season. The sports drink has inked NIL agreements with LSU quarterback Garrett Nussmeier, Arizona State ...