Think creativity equals starving artist? Think again. Not only are the more creative among us raking in more cash, they’re reshaping our businesses, cities, and culture. They’re probably also the key ...

Creative is a strong performance lever. In fact, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined, according to recent data from ...

As we prepare to enter the new year, we have a unique opportunity to tap into the power of our imagination and dream about what lies ahead. Last week, I explored how we can finish strong and start the ...

Exit polls from the 2024 US election showed that three-quarters of voters nationwide felt negatively about the way things were going in the country, and many Americans continue to feel a profound ...

Duncan Wardle, former vice president at The Walt Disney Company, runs creative consulting company iD8 & innov8 to embed innovative cultures. When you ask people who the most creative individuals are, ...

Creativity is a vital skill for personal and business success, yet many people struggle to nurture it — or they believe they can’t. Here are some practical steps and principles to align your mindset ...

The hallmark of a really effective brainstorming is an abundance of genuine and heartfelt laughter. There’s a reason for this: Laughter can help people solve problems that demand creative solutions, ...

The power of the creative industry to accelerate climate action has been recognised as a climate solution at COP30 held in the Amazonian city of Belém. Officials from nearly 200 countries have ...

The marketing role is at an inflection point and has reached a crossroads. There are two distinctly different types of CMOs emerging. One group who have a toolkit of well rounded skills that are ...

Arming yourself with the knowledge to collaborate effectively with creative professionals ensures your marketing efforts will stand out and yield tangible results. By integrating strategic creativity, ...

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