As fans count down the days until the so-called "People's National Championship," Pop-Tarts is doubling down on the big game ...

The beloved toaster pastries are sponsoring another college football bowl, but with six mascots taking the field, the brand ...

Fans will now be a part of the viral Pop-Tarts Bowl experience, voting on which edible mascots will be toasted for players to ...

A toaster trophy, deranged pastry mascots and college football. That short yet effective sentence accurately sums up the controlled chaos that is the Pop-Tarts Bowl. The first edition in 2023 ...

Remember flavors like Chocolate Peppermint and Wild Watermelon? — -- Just like Brad Pitt, Pop-Tarts are 50 and they're still fabulous after all these years. The breakfast treat from Kellogg's is ...

In just two years since its creation, the Pop-Tarts Bowl has become a cultural icon in the college football world, specifically on social media. The 2023 game featured countless memes and memorable ...