Podcast ad spending jumped 32% in Q4 2025 with video seeing the benefit, according to Magellan AI's analysis of 94,422 ...
Podcast advertising closed 2025 with a powerful surge, as fourth-quarter spending jumped 32% year-over-year, underscoring the ...
The August podcast advertising report from Magellan AI highlights shifts among top spenders and major movers in the industry. The past month sees BetterHelp comfortably lead the list despite a slight ...
Podcasts aren’t going anywhere. The audio-first entertainment format is now attracting a wider swath of users than it ever has, while spreading across a mix of media channels. In 2021, 82 million ...
Media companies are highlighting podcasts in their conversations with advertisers, including their annual pitches at Upfront presentations. While the main avenue for video podcasts is YouTube, the ...
When a podcast host recommends a product or service, it carries the weight of a recommendation from a friend, leading to higher conversion rates than traditional advertising methods. In an era where ...
Hosted on MSN
Why you should advertise on podcasts
If you listen to podcasts frequently, you’ve likely encountered advertisements for brands you hadn’t heard of before but now know well. Blue Apron, Squarespace, Casper, Audible and dozens of other ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results