Prescription drug commercials are facing renewed scrutiny as the Trump administration and lawmakers from both parties seek ...

In addition to the annual iSpot monthly pharma TV ad rankings, Tubular Labs provides an insight into how pharma brands are ...

The White House’s crackdown on one of radio’s top revenue drivers is entering a new phase, but regulatory experts warn drugmakers won’t stay quiet as FDA scrutiny on pharmaceutical ads ramps up, ...

Pharmaceutical ads now account for 9% of TV advertising according to LightShed Partner’s Richard Greenfield and an even higher percentage of spots on evening newscasts When you purchase through links ...

Johnson & Johnson’s Tremfya retained the top spot for TV pharma brand ad impressions in September, as the fall sports season got underway in earnest. The J&J brand achieved an impressions share of ...

But the explosion of streaming ads for the treatment of rare maladies suggests that CTV ad targeting isn’t actually all that precise, writes Mike Shields at Next in Media. Here’s what the numbers say ...

Google will update its Pharmaceutical policy for AdMob Authorized Buyers in January 2026, allowing prescription drug and prescription drug service ads in select markets — without requiring Google ...

Though most eyes are focused on the pharma ads that will air during the broadcast of Super Bowl LX on Sunday, a pair of pharma brands are taking a more analog approach with their marketing. Both Sun ...

Doximity relies on pharma marketing budgets rather than direct physician monetization, capping revenue growth. Learn why DOCS ...

A new survey from SiriusXM Media details the issues that many people have with the current state of TV drug ads—and highlights an opportunity for greater investment in audio ads instead. The pharma- ...