Add Yahoo as a preferred source to see more of our stories on Google. While Pepsi spent years calling itself the "choice of a new generation," Coca-Cola was busy creating commercials that helped ...

In 2019, Coke opted to resuscitate one of its most controversial marketing decisions, the ill-fated 1985 launch of New Coke.

While Pepsi spent years calling itself the "choice of a new generation," Coca-Cola was busy creating commercials that helped define those generations. From emotional Super Bowl moments to futuristic ...