Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

It’s like chocolate and peanut butter—you don’t have to pick, and they’re better together! Your offline and online ads can work better if you combine them into a mutually supportive campaign. Invest ...

A study released yesterday by DoubleClick is an industry first, because it tracks the impact of online advertising on offline sales and compares it with the three other marketing tactics the ...

Where the focus on digital measurement dominates, marketers risk overlooking the potential of AI and personalisation to drive tangible results through live events. Ben Taylor of Project Worldwide APAC ...

CEO branding or advertising: Which is the best choice when you want to lower costs and grow your reach? Advertising is helpful when your goal is to grow awareness for a particular service or product ...