Nike just added to its legendary “Just do it” campaign with a Gen Z twist, launching “Why do it?” to resonate with young athletes’ tendency to question tradition and seek authenticity and purpose.

Nike has never been afraid to shake things up. This fall, the brand is rewriting history with the launch of its bold new campaign: “Why Do It?” - a fresh spin on the legendary Just Do It slogan. The ...

There’s no disputing that Nike’s storied partnership with Portland advertising agency Wieden+Kennedy has led to some of the most iconic and inspirational campaigns of all time. From print ads to TV ...