[Image: courtesy Larry Buchanan] Glaser designed the I ♥ NY logo for a New York state tourism campaign in 1977 pro bono. Initially, he thought the campaign would last six months—not decades.

The logo draws on the “I ️ NY” logo, designed by Milton Glaser for a 1977 campaign to promote tourism in New York State. At the time, the state was in the midst of an economic crisis, with ...