Coca-Cola Bets Famous ‘Hilltop’ Jingle Still Has Fizz With Modern Crowds

In 2019, Coke opted to resuscitate one of its most controversial marketing decisions, the ill-fated 1985 launch of New Coke.
Marketing Dive

Coca-Cola says ‘I’d Like to Buy America a Coke’ in America250 campaign

The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and ...

Coca-Cola Reworks ‘I’d Like To Buy The World A Coke’ In Ode To America

Named ‘Drink in America’ the three minute-long film sees the quaint, folksy and very 70s original song reimagined with a ...
Marketing Dive

Coca-Cola reasserts fast-food dominance over Pepsi in new campaign

For the first time, the soda giant is bringing together more than a dozen QSRs to demonstrate how diverse customers are ...
QSR magazine

Coca-Cola Taps Arby’s, Wendy’s, Domino’s and More for Landmark Campaign

No two restaurant orders are the same, yet they almost always end the same way: “…and a Coke.” For the first time ever, ...
AOL

Coca-Cola's New Holiday Ad Creator Defends AI Use: 'A Lot of Human Artistry'

When Coca-Cola releases its annual ad spot starring the man in red, that's when you know the holidays are approaching. Once a cherished commercial, the soda company's advertisement was met with ...

Coca-Cola celebrates America's 250th with state cans. See Indiana's

Coca-Cola is releasing limited-edition mini cans for the United State's 250th anniversary, including one for Indiana. Win ...

Ads of the Week: 9 Campaigns That Caught Our Eye, From On to Coca-Cola

Brands are also highlighting the importance of human connection, whether that's Amstel drinkers gathering with friends, a ...