Microsoft and the NFL announced a multiyear extension of their partnership to bring real-time game data and analysis to the sidelines using Microsoft Copilot and Azure AI. The partnership will upgrade ...

NEW YORK and REDMOND, Wash., Aug. 20, 2025 /PRNewswire/ -- The National Football League and Microsoft Corp. announced today a multiyear strategic partnership extension, ushering in a new era of AI ...

Sports marketing has shifted from traditional one-way channels like TV ads and print to using AI and data that enables teams to connect directly with fans through authentic and tailored content. The ...

USA TODAY Sports used Microsoft Copilot AI to predict every single game for Week 1 of the 2025 NFL season. The results, as expected, were a mixed bag. Will the AI chatbot improve its results in Week 2 ...

Just in time for the season’s kick off, the National Football League (NFL) is tapping into artificial intelligence (AI) to analyze game and performance insights in real time. On Aug. 20, the NFL and ...