A refreshing and famously neon soda is getting a brand refresh. On Oct. 9, Mountain Dew announced it’s “reclaiming the mountain” with a new logo and visual identity. The new-but-vintage look will be ...

Mountain Dew released Citrus Cherry and Citrus Blackberry WoW-inspired Game Fuel flavors. A 2009 Mountain Dew collaboration also produced iconic WoW-themed drinks. Other WoW collaborations exist, like ...

After around 15 years, Mountain Dew has found its vowels again. The brand unveiled its new logo -- eschewing the “Mtn Dew” stylization officially introduced in the U.S. market in 2009 –-- in favor of ...