Mobile location-based ad market to be worth $1.8bn in 2015, says analyst house The marriage of mobile handsets with location apps and services offers new opportunities to bricks-and-mortar retailers ...

Location is both the great promise and the potential fear factor of mobile marketing. While it offers the possibility of one-to-one marketing, privacy advocates have recently decried both Apple and ...

Smartphones are ubiquitous these days. People have near-constant access to their phones, using their mobile devices to shop, research purchases, compare prices and more. Small businesses need a mobile ...

What's something most U.S. adults own? A mobile device. According to the Pew Research Center, 97% of Americans own a cellphone, with 90% owning a smartphone. Smartphone ownership has more than doubled ...

Placed “isn’t looking for one-off deals – we’re looking for scale,” company CEO David Shim told AdExchanger. The location analytics player, which uses an opt-in mobile panel to track offline behavior, ...

JiWire has acquired NearbyNow to further accelerate its location-based media platform across mobile. The companies plan to create a new set of location-based advertising opportunities for major brands ...

Advertisers are trying to stay increasingly relevant; the rise of mobile has helped them stay alert to trends and consumer habits. Location-based marketing is the latest aspect of mobile to hit the ...

Emerging location technologies are transforming the ways retailers connect with consumers. Using mobile location services, retailers can better pinpoint consumers, and send relevant and timely ...

Navteq and their parent company Nokia believe that LBS or Location Based Services are going to be a $7 billion dollar industry by 2013. This is due to an increase of mobile connected devices and their ...

Navteq, a global provider of digital map traffic and location data, has acquired Acuity Mobile to expand its location-based advertising platform. The two companies have worked together in the past ...

DUBLIN--(BUSINESS WIRE)--The "Global Mobile Location-Based Services Market (2018 - 2023)" report has been added to ResearchAndMarkets.com's offering. Mobile location-based services (mobile LBS) have ...