A viral video has sparked a fresh wave of scrutiny over the way fast food giants like McDonald’s market their menu items, with one advertising expert revealing a subtle yet powerful tactic that could ...

In a video, Chris Kempczinski sits in what appears to be a workplace break room — faux marble table, nondescript blond-wood ...

‘I’m lovin’ it’ might just be the best marketing campaign of all time. Here’s what to learn from it. Of all the many successful marketing campaigns McDonald’s has ever run, it’s hard to imagine ...

As McDonald’s launches collectible game Cards, which sees the return of Ronald McDonald, it hopes to maximise use of its distinctive assets.

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: McDonald's Sweden / ...

Finance experts have broken down how McDonald's marketing tactics subtly push customers to spend more — often without even realizing it. McDonald's made headlines last summer with its $5 Meal Deal — ...

The release of "A Minecraft Movie" meal at McDonald's helped turned its fortunes around. - Jakub Porzycki/NurPhoto/Shutterstock McDonald’s sales have finally turned ...

The social-heavy effort comes as the chain faces social media and competitor blowback for a video featuring its CEO.

McDonald’s is facing a lawsuit over its iconic McRib sandwich for allegedly misleading marketing. The fast-food giant has, however, denied the claims, sparking a debate over food labeling and ...

The fast food brand is a staple for many a boozy night out – a reality that forms the basis of a new campaign from Leo UK ...

New York (CNN) — McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s largest marketing campaign ever. Sales at McDonald’s US ...