According to shoppers, the lip crayon glides on smoothly with a matte finish that looks soft, not flat. The pink-beige tone ...

My happy place is the drugstore makeup section — always has been, always will be. It’s in those fluorescent-lit aisles that I ...

"I love, love, love this mascara." ...

Feeling nostalgic for 2016? Maybelline is too, and they just launched a limited-time bundle of Great Lash Mascara and Baby ...

Maybelline is under fire again for hiring a bearded makeup artist to star in its latest ad — just weeks after the brand fielded calls for boycotts over tapping Dylan Mulvaney to promote its concealer.

Maybelline New York is targeting music and gaming communities with the launch of an interactive Roblox campaign, “Makeup Your Mix,” according to a press release. The effort was made in partnership ...

In a word, drugstore foundation shopping is a struggle. Between the bottles that weirdly distort every shade, the mystery of figuring out which finish you're in for, and the far and few options for ...

Maybelline just launched a new lash sensational mascara, and it’s already going viral - Make-up removal without the eye aggro ...

Conservative media figures and social media users are targeting Maybelline, the latest in a long line of businesses branded “woke” for progressive marketing, for posting a makeup ad featuring a ...

Now this is exactly how we should be ringing in 2017. Earlier this morning Maybelline announced its new ad campaign for its Big Shot Mascara by Colossal, you know, the one in the golden tube, along ...